Over three years, we meticulously crafted and refined Henry & Bros' brand pillars—sustainability, quality, and wellbeing—to resonate with their target audience, significantly enhancing their social media presence and market position amidst fierce competition.
Our targeted strategy for Henry & Bros achieved a remarkable 5.68% engagement rate on Instagram through organic content, sourced over 100 Key Opinion Leaders (KOLs), and developed a unified brand strategy that propelled the brand to new heights in the global homeware market.
By focusing on organic content that resonates with our audience, we achieved a 5.68% engagement rate on Instagram, showcasing the brand's strong connection with its followers.
We successfully sourced and collaborated with over 100 Key Opinion Leaders, amplifying Henry & Bros' reach and influence in the homeware sector.
Our development of a comprehensive brand strategy ensured Henry & Bros' message was consistently communicated across all platforms, reinforcing their market position as a leader in children's homeware.
Henry & Bros faced the daunting challenge of maintaining its leadership in the competitive kids' homeware category, contending with a wide range of competitors from big-box retailers to boutique online shops. The brand sought Trendt's expertise to bolster its authority and remain the go-to retailer for mothers seeking high-quality, affordable children's blankets.
After conducting a thorough marketing audit, we embarked on a journey to redefine Henry & Bros' digital footprint. We initiated with optimizing the user journey on their website, followed by a comprehensive three-month strategy that encompassed brand development, content direction, and multi-channel communication. Focusing on the US and Australian markets, we prioritized growth on Pinterest, Instagram, and Facebook, leveraging our network of influencers and premium brand partnerships to expand their reach. Our efforts resulted in a multi-faceted campaign that not only engaged but also expanded Henry & Bros' audience, establishing the brand as a leader in sustainable and quality children's homeware.
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We help bold brands become industry benchmarks. You’re setting up a partnership with us, during which we implement our proven growth framework. It starts with a free analysis, then we help you execute.
We implement systems to directly address your challenges, leveraging our deep market knowledge and data-driven insights. Our decision-making process is rooted in understanding the nuances of your industry, ensuring tailored solutions for your business.
Our experience with startups and unicorns has honed our holistic growth strategies, combining big-picture planning with detailed channel expertise. We develop and refine conversion-focused funnels, providing all necessary in-house services for digital growth, from strategy formulation to practical execution.
Our framework is designed to potentially double business sizes within 4 months. We prioritize your continuous growth, offering regular OKR sessions to keep you informed and strategically aligned. Our approach ensures that we advance together, focusing on meaningful, sustainable growth.
In 5 years, we've established a vast network within the e-commerce sector, including tech, funding partners, and growth experts. This network not only enhances our capabilities but also offers our partners significant opportunities for collaboration and expansion.
We work hand-in-hand with exceptional founders, leveraging data-driven experiments and the latest trends to craft strategies that deliver real results.
Co-founder level engagement
Data-driven growth strategies
Personalised, outcome-focused scaling
In-depth, industry-specific, AI-driven insights
Experienced entrepreneurs with hands-on involvement
Performance-based, aligned with your success
