We kick off the audit by diving deep into what you already have. This means:
Asking detailed questions about your business goals, past marketing efforts, and what you aim to achieve.
Reviewing your marketing channels, both paid (like Google Ads, Facebook Ads) and organic (email campaigns, social media).
Looking into any user research you've conducted. If you haven't done any, no worries, but if you have, it's gold for us.
Technical check-up to ensure your data tracking and analytics tools are set up correctly.
MarTech stack review to understand the tools you use for growth activities.
Competitor analysis to see how your website and funnel stack up against them.
The goal here is to see if your business is primed for growth and to spot immediate opportunities for improvement.
The second step zooms in on understanding your audience directly through:
Surveys across key segments—customers, leads, churned users, site visitors—to uncover why conversions happen or don't.
One-on-one interviews with representatives from your main audience segments to dive deeper into their needs and experiences.
Analyzing your site's user experience with tools like heatmaps and session recordings, observing real interactions.
Conducting usability studies where we ask potential customers to navigate your funnel, offering fresh insights on your and possibly your competitors' processes.
The main aim here is to grasp the 'why' behind your business's performance, providing a foundation for actionable growth strategies.
After gathering and analysing data, we move to:
Mapping out the customer journey to pinpoint exactly where and why potential customers drop off.
Generating a list of actionable points for marketing activities, each backed by insights from our research—no guesswork here.
Prioritising these ideas based on their potential impact, ease of implementation, and required effort.
The goal is to develop a data-driven, short- and long-term strategy to grow your business, considering all insights, internal data, and constraints like resources and budget.
