How 2 Awesome Food & Drink Brands are Winning Over Customers

Studies show that UGC is five times more likely to convert eCommerce shoppers than other types of content. And for food and beverage brands, UGC is especially powerful because it helps customers visualise your products in a real-life context. But how can you harness the power of UGC to boost your brand's bottom line?

Improving conversion rates for food and beverage brands

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Digital advertising is no longer an option, it’s a necessity for food brands in 2023. With the rise of online shopping and delivery services, investing in your digital presence is essential to stand out in the crowd. A streamlined digital branding strategy can help your brand navigate this unpredictable market and cater to the growing online food and drink market. So, make sure your brand is ready to capture the attention of consumers with a strong digital marketing campaign.

Influencer marketing is not a new concept, but it’s still a powerful tool for food brands to promote their products. In 2023, we’ll see influencer marketing evolve into a common tactic, as more and more brands witness its effectiveness. From big names with big budgets to micro-influencers, there are a variety of options available to brands. So, why not consider building a relationship with a few influencers and turning them into brand ambassadors for your food brand?

Social media has become a vital customer service and search tool for food brands. With the integration of shoppable links and short-form video platforms like TikTok, social media is influencing marketing as we know it. In 2023, it’s crucial to have a visually appealing social media presence that can attract the right attention. By including User Generated Content, on-brand posts, and interacting with customers, you can humanize your brand and ensure that customers can easily find your food brand on social media. That's where Trendt comes in. Our platform helps food and beverage brands achieve better results by leveraging the power of UGC. Let's take a closer look at two brands that are using UGC to great effect:

HelloFresh Uses UGC to Boost Advertising Strategy

Are you a fan of HelloFresh? If so, you may have noticed that they're not just relying on influencer marketing to promote their delicious recipes.

They're also using user-generated content (UGC) in their advertising, and it's proving to be an effective strategy. HelloFresh's latest paid social campaigns feature UGC, and the results are impressive. Check out how you can cut your conversion costs by 70% in our recent blog post.

Innocent Drinks Adopts UGC to Drive Engagement and Sales

But HelloFresh isn't the only UK food and beverage brand using UGC to drive engagement and sales. Innocent Drinks, the popular smoothie brand, has also adopted this strategy. They regularly share photos and videos from fans on social media, using the hashtag #SuperSmoothie. This not only creates a sense of community around the brand but also showcases the versatility and creativity of their products.

So, why are UK brands turning to UGC?

It's simple – it works, check out all the benefits of UGC in this article. UGC is more relatable and trustworthy than traditional advertising, and it can drive engagement and sales in a way that other tactics cannot. By tapping into the creativity and enthusiasm of your customers, you can create a buzz around your products that will build brand loyalty and increase sales.

But how do you get started with UGC? The first step is to encourage your customers to share their experiences with your products on social media. You can do this by creating a branded hashtag, running a contest, or offering incentives for sharing. Once you have a collection of UGC, you can use it in your advertising and social media posts to showcase your products in a relatable and authentic way.

If you're a food or beverage brand looking to achieve better results, don't overlook the power of UGC. With Trendt, you have all the tools you need to succeed. Our UGC platform makes it easy to collect and curate content from your customers, so you can showcase your products in the best possible light. So, what are you waiting for? Start leveraging the power of UGC today and watch your brand soar!

If you're interested in incorporating UGC into your marketing strategy, why not book a demo with us to discuss how to get the most out of it? We can help you to create a UGC campaign that is tailored to your brand and your audience. Let's work together to create a powerful content marketing strategy that drives results!

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