Creators vs Influencers

You may have heard of influencers, but have you met their close cousin, the content creator? It can be a bit confusing, with some folks even calling themselves both. But, trust us, there's a difference. And as a brand, you need to know the deets to make the most of your social media game.

What do the names creators and influencers mean?

Do you ever wonder what the difference is between content creators and influencers? Well, you're in luck because we are about to spill all the tea!

Content creators

Let's start with content creators. Basically, these are the people who are all about creating kickass content! They don't really care about building a huge following, they just want to make sure their content is on point. And how do they make money, you ask? Well, they often team up with brands to create content for the brand's website or social media. 

These content creators are a bunch of creative geniuses who love to share their stories through pictures and videos. They're all about having fun and keeping it real.

Influencers

Next up, we have influencers. These guys are all about building their own following on social media. They have specific areas of interest, like beauty, fitness, gaming, and travel, and they spend most of their time growing their audience. How do they make money? By promoting products and services to their followers through sponsored content or brand collaborations.

In short, content creators focus on creating content, while influencers focus on building an audience. Got it? Great! Now you can impress your friends with your new knowledge.

Why partner with UGC Creators?

• They bring authenticity and realism to your content
• They help build a content library and community around your brand
• 79% of people prefer UGC in their ads when deciding to buy
• You have control over how the content is used
• You obtain 100% usage rights for the assets

Why Not Influencers?

Influencers are great for quickly accessing a large audience, but if you're looking for something a little more personal and authentic, UGC creators are the way to go. With influencers, you have to rely on renting their audience, but with UGC creators, you can build your own community around your brand.

Why Influencers Are Still A-Okay:

• They are opinion leaders and have followers who trust their recommendations
• Quick access to a large audience
• Good if you don't want to spend time building your own community
• Their content gets a lot of engagement, giving the brand a chance to join the discussion
• Consumers trust influencers more than regular celebrities

Whether you choose UGC creators or influencers, both have their unique strengths and can greatly benefit your brand. It just depends on what you're looking for in your content strategy. So, don't be afraid to mix and match and find what works best for you!

How much do they charge?

Have you ever wondered how much content creators and influencers charge for promoting your brand? Well, look no further because we've got the scoop!

Content Creators:

• Usually less expensive to work with compared to influencers.
• Some even offer to work for free or a small fee.
• But be careful, as some content creators might not have the structure or experience to work with brands.
• To tackle this issue, you can use a platform like Trendt, which helps content creators work with brands smoothly.

Influencers:

• Large influencers might reach more people, but they also have lower engagement rates.
• These professional and structured influencers can get pretty pricey.
• Influencers with over 250,000 followers charge around £3,000 for promotions.
• Small influencers with 10,000-250,000 followers are more affordable, costing around £1000, and have a higher engagement rate.
• Note: Influencers are usually paid based on their following and not the results from the promotion.

So, who will you collaborate with?

If you're looking to get your product out there to a big audience, you might think about working with an influencer for some sponsored content. This can be a bit pricey, but it can get you in front of a ton of people you wouldn't normally reach. The only downside is that influencer marketing can be tough to measure, so you could end up spending a lot without knowing if it's worth it.

But if you want to be more hands-on and produce real, authentic content for your own channels to build up your own community, content creators are the way to go. Plus, you can even use this content for paid marketing - and did you know that UGC (user-generated content) tends to generate 4 times more conversions than other formats in paid marketing?

Influencer credibility is also taking a hit lately since everyone knows about paid promotions, but UGC looks a lot more real since it's made by actual customers. So, it's more credible and trustworthy!

In conclusion, influencer and content creators both have their pros and cons, and it all comes down to your goals as a brand. Figure out what you want to prioritise, and how you want to allocate your budget, and always remember to measure your ROI. If you need some help with your strategy or scaling up your content creation, reach out to us at Trendt - we're here to help your brand grow!

So, there you have it! Keep these tips in mind when considering a collaboration with a content creator or influencers.

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